Many thanks to Linda for supplying the transcript to this video! :-)
[0:00] Thunderf00t: First we had that fantastic Dove commercial:
[0:03] clip from “dove evolution”
[0:16] Thunderf00t: Then we had “Ban Bossy”:
[0:19] clip from “Ban Bossy”
[0:23] Thunderf00t: And now following close in its footsteps we have #LikeaGirl. The format is pretty generic, you wanna get this behind-the-scenes feel to make it seem less staged and more authentic. You know, “trustworthy”. And you know, maybe get a clapper board in there or something . . . Like the girl sitting down while someone says that you’re “recording audio” . . . despite the fact that that’s the only audio used in the entire video, which, by the way, cost about $130,000 to make. And then take a point that everyone can agree with, you know, like say for instance that women on magazine covers are Photo shopped and then just hope no one spots that the title of these, um, uh, PRODUCT PLACEMENT!
[1:18] I mean I just kind of scratch my head at this one. Are these people really getting upset about people using Photoshop to make themselves seem more beautiful than they actually are, when the very product that they are trying to sell you is meant to make you appear more beautiful than you actually are?—you know, appearance-enhancing cosmetics.
[1:40] I mean, to be honest, if you don’t find this being transformed into THIS a problem, then why do you really care about the Photo shopping? And that of course is just ignoring the fact that the whole thing was just a Unilever marketing campaign time “to coincide with the expansion of Dove brand artificial appearance-enhancing cosmetic soaps and cleansers” (Wikipedia “Dove Campaign for Real Beauty”). Uh—sorry, no, nothing to do with that at all. It was just about how much Dove brand cosmetics agrees with you about just how wrong it is for other women to try to be more beautiful than they actually are.
[2:17] clip from “An Apology to America from Newcastle and Elizabeth Hurley”
[2:31] Thunderf00t: Now we have another corporation with an ENTIRELY philanthropically motivated message. This time they want young, confused girls—about the time they get their first period—to know that a sanitary towel manufacturer knows and understands their problems. And it’s got nothing to do with all that hormonal shit that kicks off in a woman’s body about this time. No, it’s all down to people saying ‘throw like a girl’.
[2:57] clip from “Always #LikeAGirl”: “So when they’re in that vulnerable time, between 10 and 12, how do you think it affects them when somebody uses ‘like a girl’ as an insult?
“I think it definitely drops their self-confidence and really puts them down, because during that time they’re already trying to figure themselves out. And-”
[3:14] Thunderf00t: Well isn’t that nice of them, to know that the corporation like this has your best interest at heart. In that sense, it’s a perfect viral advertising campaign for something that is intrinsically difficult to market.
[3:29] clip from “Bodyform Responds :: The Truth”: “I’m sorry to be the one to tell you this, but there’s no such thing as a ‘happy period’. The reality is, some people simply can’t handle the truth.”
[3:38] Thunderf00t: You get to engage with your audience without having to deal with all that icky stuff that’s usually associated with the subject.
[3:46] clip from “Bodyform Responds :: The Truth”: “In the past, we tried to be more honest in our approach. In the 1980’s we ran a series of focus groups to help us gauge the public’s reaction to periods: the cramps, the mood swings, the insatiable hunger—and yes, Richard, the blood coursing from my uteri like a crimson landslide.”
[4:02] Thunderf00t: They get what they want, which is for teenage girls to have a positive association with Always sanitary towels. That is, as long as they don’t think about it too much. Buut we’ll come back to that in a second. If you wanna see how eye-rollingly badly this game can be played, just watch the Pantene commercial. Pfft. No clapperboard. Amateurs.
[4:22] clip from “Not Sorry | #ShineStrong Pantene”
[4:33] Thunderf00t: -where it insists that women keep apologizing like this isn’t something that EVERYONE does just to be polite—no, no. It’s only women who ever do this. Then, of course, what if women didn’t say sorry?
[4:45] clip from “Not Sorry | #ShineStrong Pantene”
[4:59] Thunderf00t: Yes, Pantene wants you to be one of those people who never says sorry.
[5:04] clip from “ORIGINAL VIDEO – Bitchy Resting Face”: “Because if we wanted to be constantly misunderstood, we’d try and talk to a deaf person.”
“Hey, Taylor—I think you might actually be a bitch.
“In real life.”
“You should’ve all been aborted.”
[5:24] Thunderf00t: Oh yeah! Everyone loves someone who never says sorry. Ain’t that so, Liz?
[5:29] clip from “An Apology to America from Newcastle and Elizabeth Hurley”
[5:50] Thunderf00t: Buuut joking aside, and coming back to the thinking about the ‘throw like a girl’ commercial—as much admiration as I have for how well-executed this marketing campaign was, it’s still BULLSHIT. Annd maybe this would be a good time for those ‘meee tooo’ Tumblr-type feminists to get a box of Kleenex in, because if you think the expression “like a girl” is what destroys the self-confidence of young women, then a hard stare at reality will likely cause a gendered panic-attack of apocalyptic proportions.
[6:24] The expression ‘throw like a girl’ probably has its roots in fairly obvious biology. You know, guys tend to have almost twice the upper body strength of girls (Wikipedia, “Sexual dimorphism”). I know—it’s hardly rocket science. Add in there a spot of culture. You know, girls having less historical need to throw stuff than guys. And the fact that sports mostly focus on higher, faster, and stronger; which on a level playing field, with NO SEXISM whatsoever, is actually men in every category. And you would need a very special class of feminist idiot to say otherwise:
[7:05] clip from Feminist Frequency “Damsel in Distress: Part 1 – Tropes vs Women in Video Games”: “The belief that women are somehow a naturally weaker gender, is a deeply ingrained socially constructed myth; which of course is completely false.”
[7:13] Thunderf00t: Aww, I know, let me taste those sweet, juicy, social-justice-warrior tears. Let me just say that again: on a level field, with NO glass ceiling and absolutely no sexual discrimination, men are faster, stronger, and better throwers. Yet, that’s not sexism you’re looking at. That’s just the reality of being a sexually dimorphic species.
[7:40] So, in demographic terms, little girls tend to be the weakest throwers of all. So guess what, this is simile—or metaphor, or whatever—for someone who throws weakly.
[7:51] Whoa—I know, rocket science! ‘But noo, the fact that little girls are the weakest throwers is clearly wrong because little staged girls in Barbie-pink and rainbow girl here can throw stuff too! to uplifting music which includes important demographics including sporty and token!’ And as with all advertising campaigns, absolutely no fattys and no uglys; because although you’re courageously battling for the self-esteem of young girls, the last thing that you want is your product associated with fat or ugly people. And the fact that you can confuse a teenage girl or actor or whatever into not understanding the difference between the meaning of ‘a girl throwing’ and the simile of ‘throw like a girl’
[8:35] clip from “Always #LikeAGirl”: “Yes, I kick like a girl, and I swim like a girl, and I walk like a girl, and I wake up in the morning like a girl because I am a girl. And, that is not something that I should be ashamed of.”
[8:45] Thunderf00t: I know, poor girl must go white with fear when someone says she’s ‘into shit’, or someone ‘eats like a pig’ or ‘I would kill for a royale with cheese’. But anyway, no—girls’ plummeting self-confidence is all down to the devastating metaphor of ‘throw like a little girl’.
[9:01] THIS is why girls’ self-confidence plummets during puberty. Well, that and of course being called bossy:
[9:08] clip from “Ban Bossy”: “When I was growing up, I was called ‘bossy’”
“I think the word ‘bossy’, is just, a squasher.”
“Being labelled something matters.”
“By middle school, girls are less interested in leadership than boys.”
“And that’s because they worry about being called”
[9:22] Thunderf00t: And as many a feminist has pointed out, when women have such heavy crosses to bear, and the fact that they think that women are such weak and fragile creatures that they really need to have to have their hands held to deal with these horrific social burdens, it must truly amaze feminists that ANY women make it to adulthood at all. All the while having that perplexed look on their face as to why the term ‘feminism’ has inexplicably acquired a reputation of being a CULT, where the only tenent is that you whinely embrace victimhood. GOOD JOB feminists. That’s EXACTLY the role model that young women need.
[10:03] But as for the viral marketing campaign, yet it struck a great blow. And it’s certainly fighting against propagating harmful stereotypes. And it’s made #LikeaGirl mean amazing things, like how you can destroy a teenage girl’s self-confidence simply by using the expression ‘throw like a girl’ or ‘bossy’.
[10:24] clip from “Ban Bossy”: “By middle school, girls are less interested in leadership than boys.”
“And that’s because they worry about being called”
[10:31] clip from “The Doctor Vs The Prime Minister – Doctor Who . . .” and “Ban Bossy” [LOL!]
[10:49] Thunderf00t: Well, in this new age of gender equality they should just learn to ‘take it like a man’. Always. Good job.